Services That Drive Business Success
Unlock your business's full potential with our strategic growth initiatives. From uncovering new opportunities to enhancing your existing operations, our services are designed to drive sustainable value and significant commercial gains.
We specialise in comprehensive growth strategies—including market expansion, new product development, and commercial optimisation. Whether on a project or interim basis, we collaborate closely with you to develop and implement customised strategies that effectively address real-world market challenges.
Market & Growth Strategy
Identify, prioritise, and capitalise on growth opportunities within the broader market. Our tailored strategies are derived from in-depth analyses of market trends, customer behaviour, and competitive dynamics, designed to enhance your business positioning and ensure sustainable growth.
Market Expansion: Assess potential and develop strategic plans to expand into new and existing markets, segments, and business lines. Evaluate your company's capability and market position to devise growth tactics that facilitate expansion.
Growth Acceleration: Explore the scale and pace of revenue growth by developing tactics to increase market share, penetration, and share of wallet. Refine your business focus and positioning with optimized go-to-market strategies.
New Propositions & Services
Anticipate and respond to evolving market needs by transforming innovative ideas into profitable realities. From concept to launch, we meticulously assess market potential and customer demands for new offerings, optimising product fit and maximising growth potential for the business.
Proposition Development: Validate the potential of new offerings and prioritise focus areas through deep customer insights. Craft propositions to enhance customer and business value, optimising launch impacts and aligning value with development roadmaps.
Service Innovation: Create innovative service models that boost customer value, engagement, and satisfaction. Drive revenue growth through the expansion of service offerings and increased customer loyalty.
Service Lines
Nexent specialises in growth and value-creation strategy across business, market, and commercial topics:
Monetisation Strategy & Execution
Develop and implement innovative commercial models that maximise revenue and enhance value capture. By deeply understanding the value exchange between propositions and customers —and integrating market trends— we create customised strategies to effectively monetise your offerings.
Pricing Strategy: Assess the value of propositions, gauge buyer willingness to pay, and explore commercial model potentials. Develop and implement pricing structures that effectively monetise value and enhance competitive positioning.
Revenue Model Innovation: Invent new and creative revenue models to capitalise on value through alternative commercial strategies. Enhance customer usage and value perception to boost recurring revenue through scalable and reinforcing models.
Customer & Commercial Strategy
Enhance customer and market positions to achieve optimal sales volumes. From acquisition to retention and maximising lifetime value, our approach focuses on sustainable growth and management of the customer base by aligning engagement strategies with customer needs to boost satisfaction.
Customer Targeting: Develop a comprehensive, segmented view of customers to enable differentiated engagement across the funnel. Create targeted narratives that enhance customer interactions, fostering greater consideration, affinity, and loyalty.
Distribution Strategy: Optimise and enhance the effectiveness of sales channels to broaden market and customer reach. Coordinate strategies across all touchpoints to streamline customer experiences while reducing friction.
